EMF have just completed the installation of 12 high power LED Fibre Optic Light projectors installed to 205 Light emitting floor lights at BBC World Feature, New Broadcasting House, London.
BBC World Feature New Broadcasting House
Surprise Pac-Man projection on to Sega HQ building aimed to “raise a smile”
Pac Man Projection Stunt
26 February 2014 by John Owens
Namco Bandai’s covert projection of a four storey Pac-Man on to Sega’s UK HQ aimed to “raise a smile” in the gaming industry amid wider media attacks over issues like violence and trolling, its mastermind has said.
Projection London Pac Man
Pac is Back: Pac-Man was projected on to the walls of Sega’s HQ
Just before midnight on Monday the games developer projected 80-foot images on to its rival’s prominent Chiswick offices as part of a revival of the iconic gaming character under the ‘Pac-Man and the Ghostly Adventures’ brand.
The stunt, which was shut down after five minutes by security guards, was led by Namco Bandai’s in-house team alongside Stature PR.
UK marketing and PR director at Namco Bandai Lee Kirton said that the team pressed ahead despite fears the stunt could backfire.
“We were nervous about doing it as we didn’t want to upset Sega or get in trouble with the police, but we wanted to raise a smile in the industry, and show coverage doesn’t have to involve negativity on issues like violence and trolling. We wanted to do something fun with a bit of old school rock’n’roll PR and gain some coverage at the same time.”
Inspired by work with Channel 5’s The Gadget Show in November to create a Guinness World Record for ‘the largest architectural projection mapped game’, the team hired the technical brains behind the FHM stunt involving an image of Gail Porter being beamed on to the Houses of Parliament.
Projecting from a van in the car park of a building site nearby, Namco Bandai deployed three photographers to capture the image – one of whom was based in flat specially rented out for the occasion – with pictures sent out to media contacts at around 3am on Tuesday morning.
Pac Man Projection onto Sega Building
“We’d been planning it for months, and had aimed to do it at around 11pm but had to hold fire because there were still some people in the building,” said Kirton.
Pointing to one Sega creation in particular he added: “If there are two main characters from the iconic age of gaming it’s Pac-Man and Sonic The Hedgehog.”
Sega declined to comment, but took to Twitter to have the last laugh.
via Surprise Pac-Man projection on to Sega HQ building aimed to “raise a smile” | PR Week.
Pac Man Projection Stunt
Pac Man stunt projected onto Sega’s HQ Building in London brought two of the iconic game characters together!
Projection Stunt London
The stunt was long planned and late Monday night the 80 foot iconic image of Pac Man was projected on to its rival’s prominent Chiswick offices as part of a revival of the iconic gaming character under the ‘Pac-Man and the Ghostly Adventures’ brand.
Projection Stunt London Pac Man
Searchlights
EMF new Search lights were used on the the latest event for the Chinese New Year. 6 x 8000 watt Searchlights projected huge beams of light into the sky above Trafalgar Square, London.
For the building projection onto Nelson’s column 2 new 20,000 Lumen Christie Projectors were used.
Building Projection onto Nelsons Column
Building Projection onto Nelsons Column
Four massive 8KW Searchlight beams filled the sky in Trafalgar Square for the final celebrations of the day for the Chinese New Year – Year of the Horse 2014, and the famous Nelson’s column was lit up with projection mapping with Chinese designs and horses sprinting to accompany the fireworks.
Xin Nian Kuai Le – Happy New Year to all our Chinese friends!
Outdoor building projections in prominent places around Oxford were produced for the Keble Ball 2014 to advertise their upcoming Russian themed Ball in May of this year.
The projection campaign to attract the footfall of partying students visited nightclubs and bars as well as the Keble College buildings University the projection campaign.
Building Projection Oxford
Weetabix Product Launch Projection
Weetabix unveils On The Go Breakfast Drinks with a massive outdoor building projection onto their building – 3 massive bottles showing the 3 flavours, chocolate strawberry and vanilla were projected for the January product launch.
Building Projection Weetabix
After the initial teasing building projections run in December the final projections arrived with the projections showing off that the new Weetabix Breakfast drinks had arrived and a massive image of the flavoured bottles.
Building Projections in Birmingham for Enterprise Catalyst that provides entrepreneurs in Northwest, Central and Southeast Birmingham with free expert advice and access to match-funding to make entrepreneurial dreams a reality.
Building Projection Birmingham
Over several weekends outdoor building projections advertising the advice available from Enterprise Catalyst were projected onto St Martin’s Church at Birmingham’s Bullring to catch the Christmas footfall in Birmingham’s city centre.
Building projections Birmingham
Coming soon Weetabix’s new drink projected onto the Weetabix building for the new product launch coming soon…
Building Projection
Weetabix’s silhouette of the new ‘on the go’ breakfast drink bottle coming soon was projected for two nights in anticipation of the New Year Launch in January.
Building Projection for Advertising Campaigns and outside Projection events using either large scale still building projectors or high powered Video Projection.
For the start of the Welsh Rally in North Wales Massive Projection Mapping, Searchlights, Flame effects and Lasers spread across the Castle Walls to welcome the rally cars to the start point at the Quay side.
CONWY CASTLE WRGB PROJECTIONS 2013
High powered video projection equipment created a mixture of Projection Mapping and massive images which stretched across the 100 meter exterior castle walls bringing the petrol heads in .
As the cars each sped by the huge crowds of people lined up for the start of the rally the further searchlights lit the way along the Quay site and as each car entered the podium flames shooted up in the air wooing the crowds.
CONWY CASTLE WRGB FLAME EFFECTS
Once they were off to the screams of the crowds at Conwy – they were welcomed again on the final stage of the rally around The Great Orm with huge mountain projections from the Llandudno Pier…
ORME MOUNTAIN PROJECTION WELSH RALLY
Projecting from Llandudno Pier using 7000 kw High Powered Xenon Projection equipment to create a massive beam of light projected accross the bay 600 meters away creating a 150 meter square image accross the side of The Great Orme Mountain for the final rally.
ORME MOUNTAIN PROJECTION WALES
