London Projection Stunt Surprise Pac-Man projection on to Sega HQ building

London Projection Stunt

Surprise Pac-Man projection on to Sega HQ building aimed to “raise a smile”

Pac Man Projection Stunt

Pac Man Projection Stunt

26 February 2014 by John Owens

Namco Bandai’s covert projection of a four storey Pac-Man on to Sega’s UK HQ aimed to “raise a smile” in the gaming industry amid wider media attacks over issues like violence and trolling, its mastermind has said.

Projection London Pac Man

Projection London Pac Man

Pac is Back: Pac-Man was projected on to the walls of Sega’s HQ

Just before midnight on Monday the games developer projected 80-foot images on to its rival’s prominent Chiswick offices as part of a revival of the iconic gaming character under the ‘Pac-Man and the Ghostly Adventures’ brand.

The stunt, which was shut down after five minutes by security guards, was led by Namco Bandai’s in-house team alongside Stature PR.

UK marketing and PR director at Namco Bandai Lee Kirton said that the team pressed ahead despite fears the stunt could backfire.

“We were nervous about doing it as we didn’t want to upset Sega or get in trouble with the police, but we wanted to raise a smile in the industry, and show coverage doesn’t have to involve negativity on issues like violence and trolling. We wanted to do something fun with a bit of old school rock’n’roll PR and gain some coverage at the same time.”

Inspired by work with Channel 5’s The Gadget Show in November to create a Guinness World Record for ‘the largest architectural projection mapped game’, the team hired the technical brains behind the FHM stunt involving an image of Gail Porter being beamed on to the Houses of Parliament.

Projecting from a van in the car park of a building site nearby, Namco Bandai deployed three photographers to capture the image – one of whom was based in flat specially rented out for the occasion – with pictures sent out to media contacts at around 3am on Tuesday morning.

Pac Man Projection onto Sega Building

Pac Man Projection onto Sega Building

“We’d been planning it for months, and had aimed to do it at around 11pm but had to hold fire because there were still some people in the building,” said Kirton.

Pointing to one Sega creation in particular he added: “If there are two main characters from the iconic age of gaming it’s Pac-Man and Sonic The Hedgehog.”

Sega declined to comment, but took to Twitter to have the last laugh.

via Surprise Pac-Man projection on to Sega HQ building aimed to “raise a smile” | PR Week.

Projection Campaign London

Projection Campaign London – Pac Man meets Sonic the Hedgehog

Pac Man Projection Stunt

Pac Man Projection Stunt

Pac Man stunt projected onto Sega’s HQ Building in London brought two of the iconic game characters together!

Projection Stunt London

Projection Stunt London

The stunt was long planned and late Monday night the 80 foot iconic image of Pac Man was projected on to its rival’s prominent Chiswick offices as part of a revival of the iconic gaming character under the ‘Pac-Man and the Ghostly Adventures’ brand.

Projection Stunt London Pac Man

Projection Stunt London Pac Man

Building Projection for Chinese New Year 2014

Building Projection

Chinese New Year 2014 Projections and Searchlights

Building Projection onto Nelsons Column

Building Projection onto Nelsons Column

Four massive 8KW Searchlight beams filled the sky in Trafalgar Square for the final celebrations of the day for the Chinese New Year – Year of the Horse 2014, and the famous Nelson’s column was lit up with projection mapping with Chinese designs and horses sprinting to accompany the fireworks.

Xin Nian Kuai Le – Happy New Year to all our Chinese friends!

Building Projection Oxford

Building Projection Oxford

Outdoor building projections in prominent places around Oxford were produced for the Keble Ball 2014 to advertise their upcoming Russian themed Ball in May of this year.

The projection campaign to attract the footfall of partying students visited nightclubs and bars as well as the Keble College buildings University the projection campaign.

Building Projection Oxford

Building Projection Oxford

Building Projections – Weetabix Product Launch

Building Projections

Weetabix Product Launch Projection

Weetabix unveils On The Go Breakfast Drinks with a massive outdoor building projection onto their building – 3 massive bottles showing the 3 flavours, chocolate strawberry and vanilla were projected for the January product launch.

Building Projection Weetabix

Building Projection Weetabix

After the initial teasing building projections run in December the final projections arrived with the projections showing off that the new Weetabix Breakfast drinks had arrived and a massive image of the flavoured bottles.

Building Projection

Building Projection Birmingham

Building Projections in Birmingham for Enterprise Catalyst that provides entrepreneurs in Northwest, Central and Southeast Birmingham with free expert advice and access to match-funding to make entrepreneurial dreams a reality.

Building Projection Birmingham

Building Projection Birmingham

Over several weekends outdoor building projections advertising the advice available from Enterprise Catalyst were projected onto St Martin’s Church at Birmingham’s Bullring to catch the Christmas footfall in Birmingham’s city centre.

Building projections Birmingham

Building projections Birmingham

Building Projection product launch

Building Projection

Coming soon Weetabix’s new drink projected onto the Weetabix building for the new product launch coming soon…

Building Projection

Building Projection

Weetabix’s silhouette of the new ‘on the go’ breakfast drink bottle coming soon was projected for two nights in anticipation of the New Year Launch in January.

Building Projection for Advertising Campaigns and outside Projection events using either large scale still building projectors or high powered Video Projection.

Conwy Castle Video Mapping Projections, Welsh Rally GB

Conwy Castle Video Mapping Projections, Welsh Rally GB

For the start of the Welsh Rally in North Wales Massive Projection Mapping, Searchlights, Flame effects and Lasers spread across the Castle Walls to welcome the rally cars to the start point at the Quay side.

CONWY CASTLE WRGB PROJECTIONS 2013

CONWY CASTLE WRGB PROJECTIONS 2013

High powered video projection equipment created a mixture of Projection Mapping and massive images which stretched across the 100 meter exterior castle walls bringing the petrol heads in .

As the cars each sped by the huge crowds of people lined up for the start of the rally the further searchlights lit the way along the Quay site and as each car entered the podium  flames shooted up in the air wooing the crowds.

CONWY CASTLE WRGB FLAME EFFECTS

CONWY CASTLE WRGB FLAME EFFECTS

Once they were off to the screams of the crowds at Conwy – they were welcomed again on the final stage of the rally around The Great Orm with huge mountain projections from the Llandudno Pier…

ORME MOUNTAIN PROJECTION WELSH RALLY

ORME MOUNTAIN PROJECTION WELSH RALLY

Projecting from Llandudno Pier using 7000 kw High Powered Xenon Projection equipment to create a massive beam of light projected accross the bay 600 meters away creating a 150 meter square image accross the side of The Great Orme Mountain for the final rally.

ORME MOUNTAIN PROJECTION WALES

ORME MOUNTAIN PROJECTION WALES

Wales Rally GB Conwy Castle

Wales Rally GB Conwy Castle

-SÉBASTIEN OGIER SETS THE EARLY PACE

Projection Mapping, Searchlights & Flame effects

WRGB PROJECTIONS AT CONWY CASTLE

WRGB PROJECTIONS AT CONWY CASTLE

15 November 2013 07:51am By Wales Rally GB
Wales Rally GB gets underway and Sébastien Ogier leads the way after the opening three stages.© Wales Rally GB* Huge crowd enjoys glittering opening Wales Rally GB ceremony * Champion Ogier leads after three frenetic forest stages in darkness * Three-way scrap ensues with Neuville and Latvala in close contention

Wales Rally GB officially got underway with a glorious ceremonial celebration at Conwy Castle this evening (14 November) before newly crowned WRC champion Sébastien Ogier stamped his authority on the event by setting the pace after the opening three stages.

The Frenchman led his VW team-mate Jari-Matti Latvala on stages one and two, before M-Sport’s Thierry Neuville topped the final stage to set up an enthralling three-way battle at the top of the standings.

CONWY CASTLE WRGB PROJECTIONS 2013

CONWY CASTLE WRGB PROJECTIONS 2013

After lasers and rally images had been projected on to the medieval castle walls in the picturesque Conwy Quay in front of a huge crowd, the scene was finally set for the world’s finest rally drivers to fire off into the legendary Welsh forest in complete darkness, with the leading cars being flagged away by Minister for Culture and Sport, John Griffiths.

CONWY CASTLE WRGB FLAME EFFECTS

CONWY CASTLE WRGB FLAME EFFECTS

Volkswagen Motorsport immediately laid down a marker on the opening 6.95km Gwydyr stage, with Latvala the first driver to take to the dark and damp conditions. Targeting a hat-trick of Wales Rally GB victories this weekend, the Finn set a benchmark time of 4:44.4s, which his team-mate Ogier immediately bettered by just 1.3s.

The only other driver who seemed able to cope with the early pace of the lead duo was the fellow Volkswagen Polo R WRC of Andreas Mikkelsen. The Norwegian set the quickest time of all on the opening split and was only narrowly down on his stable-mates after the second sector. He lost time late on, however, and eventually dropped behind the Qatar World Rally Team Ford of Neuville.

The other Fords of Mads Østberg and Evgeny Novikov followed in the times but there was drama further down the order when the final WRC runner Michal Solowow slid off the road, before his Ford Fiesta WRC was collected by the WRC2 machine of Yazeed Al Rajhi.

Ogier edged out a further advantage on the 9.28km stage two, which horseshoes its way through the Penmachno valley. Latvala kept him honest, however, as he completed the section just 0.9s shy of his team-mate, with Neuville a further second back.

“It’s a nice battle already between Seb and I,” said Latvala. “It’s not easy – in the places where it’s wet and muddy I don’t quite have the confidence yet.”

The top three runners were separated by less than four seconds but the gap back to the chasing pack had already increased to more than 12s. The Citroën of Mikko Hirvonen was the best of the rest as both he and Østberg leapfrogged Mikkelsen, despite the latter suffering with persisting gear problems.

If Volkswagen thought it was set to have it all its own way on day one then Neuville had other ideas, responding in fine style on Thursday’s final stage. The Belgian beautifully weaved his way through the 7.52km of Clocaenog Forest to set the fastest time and jump ahead of Latvala in the overall standings in the process – the lead trio separated by just five seconds.

Hirvonen remains in touch after an impressive late run in his Citroën DS3 WRC, whilst Qatar M-Sport World Rally Team driver Østberg resisted the challenge from Mikkelsen to maintain fifth.

Robert Kubica swapped positions with Russian Novikov throughout the evening, with the Pole in a brilliant seventh after completing his first day, well night, in a full-blown WRC car without incident. “It’s going okay,” said Kubica. “Everything is new for us. I have no experience of these conditions – at least in the day I will be able to see!”

Local hero Elfyn Evans leads WRC2 in his M-Sport Ford Fiesta R5 with the Welshman impressively inside the overall top ten as he targets a maiden class victory on home soil.

The action goes up a notch tomorrow with six stages scheduled, including two RallyFest runs at Sweet Lamb. The morning’s three stages in Hafren, Sweet Lamb and Myherin are then tackled again in identical order later the same afternoon, giving the competitors some welcome familiarity during the day.

It’s a familiar scene in the standings of course with champion Ogier leading the way, but it’s clear he has a fierce battle on his hands if he’s to win Wales Rally GB for the first time in his career.

Sébastien Ogier said: “It is quite a good start. It’s never easy to start the rally in the night, especially in the tricky and slippery conditions. We didn’t push too hard tonight but we did enough to take the lead. I am sure my experience is going to help me over the

weekend but this is a rally where it’s never over until it’s over. It’s going to be a tough challenge like it always is here but I feel I am better prepared than before to face it.”

via News | Wales Rally GB : SÉBASTIEN OGIER SETS THE EARLY PACE.