To celebrate the launch of the Jurassic Park toys a central London Smyth’s store was turned into a giant double cinema screen showing exclusive Jurassic World:Fallen Kingdom trailer content.

The event was documented by a professional film crew who captured the projection and they also created a time lapse sizzle reel of the installation process to give viewers an insight into how the experience was created.

Smyth’s will be using the content to promote Jurassic World: Fallen Kingdom across all its digital and social media including Facebook and Instagram, as well as embedding video within the online cross category Jurassic brand store.