Projection campaign in London for #Ruthless with projections throughout London to highlight Europes role in the global tiger business. Delegates from around the world arrive in the city for the 2018 Illegal Wildlife Trade (IWT) Conference, which begins today Thursday 11th October.The IWT conference is an opportunity to discuss how wildlife, that is currently suffering at the expense of illegal trade, can be protected and animal welfare charity FOUR PAWS UK wanted to use this opportunity to highlight the detrimental trade in tigers. The charity has uncovered shocking evidence that tiger traders are operating throughout Europe and selling to Asian countries, where demand for their parts is causing mass cruelty and contributing to the decline of the species in the wild.